We Don’t Just Print, We Build Brands.

The choice of whether to outsource your design to an agency or partner up with us…

For many marketing, facilities and communications professionals, making the right choices between experience, timing, quality and affordability is not a straightforward job when it comes to hiring a designer for printed collateral.

There are many pro’s and con’s that come into play with your choice on whether to contract your own design agency or, consult with us.

It’s essential to keep in mind that if it’s print your after, then you need to go where the professional’s go, who are ahead of the trends and who have a specific technical understanding of an industry and whose livelihoods depend on its success and yours.

By outsourcing your design requirements to us you are selecting a specialist printing company with expertise in the space of printed marketing collateral. Another advantage is that we come complete with a network of professionals in our industry we can call upon, and years of experience in designing and printing high quality products, affordably.

Aside from the dramatic cost differences between agency design and in house design, (we are not solely dependent on design revenue) Often agencies are a diluted mix of social media and internet marketing engines that would love to move away from traditional print.

Finding the right skillset is tricky enough, which makes specific organisations i.e. Salt, Fat face and IKEA ready to enroll with print industry specialists with a higher level of industry experience, because they know print marketing is separating them in a positive way from the white noise of online marketing.

Does your agency have the experience they need to achieve a desirable ROI for your collateral? Do they have enough knowledge of print to accomplish the ideal result? Is there enough time in their day to jiggle your project in?

Here are a further 3 things to consider…

1. Does your agency have the skill and available time for you?

Is there any chance they may already be overloaded with building websites and landing pages that they are spread too thin, the quality of work suffers and the chance of human error increases, costing you more than last time?

2. How significant/tight is the lead time?

In spite of the fact that an agency can handle a large project as well, smaller rush projects can be easily overlooked if there’s pressure on their deadlines for bigger jobs, declining smaller projects with tighter deadlines.

3. How might I utilise both proficiently?

Talk to us! Indigo press is a company built upon the amalgamation of a design agency and trade printer. This way you not only get the best of both worlds focused on your needs but with a wider portfolio of solutions you gain more options to raise the awareness of your company even further.

The marketing manager of a local travel company asked me how she could gain further ROI with the brochures she mailed out. Her mailing data demonstrated the bookings and suggested we matched the covers of the next brochure similarly to the “type” of individual who had booked a “type” of tour”.

So, the content of each brochure remained generic but the cover being printed digitally meant we could change the images to suit the kind of experience the customer previously booked. Her bookings increased by 20%. It just took a discussion with a printer with commercial experience of design and marketing. That’s what makes us unique!

When choosing who should do the design work, reverse engineer the end result. What are your priorities, and the best course of action for your situation? When you ask yourself “should I outsource design to an agency?” consider budget, workload, lead time, availability and required experience.

With our knowledge we can save you from multiple calls to multiple suppliers and avoid extended lead times, our highly regarded design team can find the right balance between design and print and that is the key for most marketing and branding professionals and it certainly makes sense financially.

Talk to us before your next campaign, you’ll be glad you did.

New Year, New Stationery.

Happy New Year friends!

Welcome to our new blog. We are looking forward to engaging with you all on another level to truly support your needs with print for your business.

We hope you are as excited about the year ahead as we are, and we are excited to share all of our latest “tips from the trenches” with you each month.

New Year, New Stationery

What better way to start than to celebrate the onset of 2019 by addressing your new business start up goals, by establishing a firm brand image going forward with business stationery.

printed letterhead

printed letterheads

We can help to create a professional bespoke look with a complete business stationery set. Having branded letter heads to unify all of your documents can be assured that you are organised, and your customers will have confidence in your business.

Build Growth Through Print!

On a daily basis everyone does everything online. Why I hear you ask: write a letter when you can send an email? Print business cards when you have LinkedIn? Or send a compliment slip when you can follow up with an email?

Because everyone else is doing it, and you need to raise the profile of your brand above the noise to get noticed.

Anything from posting an introduction to your ideal client so it isn’t immediately deleted to networking; business stationery allows you to build a long-lasting connection with prospects and customers, in an environment of disposable virtual communications.

Business Stationery Printing, Your Storefront To Professionalism

Would you turn up to a date in a paper bag? Your professional image triggers how you will be judged before you utter a word, and serves as a reminder of how you are judged long after you have left.

Image matters and business stationery demonstrates that perfectly. Letterhead printing for example, guarantees that each introduction, follow up or proposal, will kick start every communication on a professional platform, stating who you are and leverage credibility to your business.

Personalised Communication Encourages Business Relationships

Business stationery promotes social communication with your customers and clients in a way that is more valuable than just online.

Compliment slip printing for example, is just a very economical way to connect with customers following an interaction or a purchase. It reinforces a positive attitude towards your brand and demonstrates you are prepared to go the extra mile for them.

Business Stationery, Consistent Branding, Repeat Orders

With business stationery printing you can consistently raise the profile of your company in your communication with clients and customers.

Keeping everything on brand means ensuring you can see a return on investment from the hard work you have put into building your business. Using email and the many social networks for promotions, it is easy for inconsistencies to creep in. Using a business stationery printing service enables you to trust in a backstop, default brand identity.

Networking Is Hopeless Without Print!

With personal branding seeing an explosion in popularity since the birth of social media, business card printing has seen a major renaissance in the demand to get noticed.

A high-quality business card, designed to reflect your companies’ message is a powerful networking tool adding more value than adding a contact to a mobile phone. Anything that prevents your message from disappearing into a phone or junk mail gives you a distinct advantage.

business cards

business cardsBusiness stationery – business cards, letterheads or compliment slips – Demonstrate far more about you and your company that can be listed on this page in words.

With great design, using printed stationery offers serious business values and creates a mindful connection with prospective customers, that are far more memorable than any digital communication.

Indigo Press: Lithographic Printers Southampton

We are leading B2 commercial design and lithographic printers to end users and trade re-sellers alike. Indigo press offers the full remit of bespoke solutions to all B2C and B2B print requirements.

Whether you are looking for business card printing, folded leaflet printing, corporate brochure printing or regular magazine printing, we would be excited to hear about your start up or challenge your existing print suppliers on budget and lead time.

Contact Us

Talk to a member of our expert team today to find out more about our print services and how we can help.